![]() ![]() If you don’t choose a cover, then Instagram will pull a cover from one of your photos – and that never. Be sure to keep the name short, though, because Instagram only allows so many characters. I don’t recommend it because people won’t be able to read it – Besides, you will title your highlight to let people know the topic. The key is to make the highlights legible and clean. Or you can create custom-branded images in canva. One is by choosing an image in your highlights. Once you sit down and sketch out your highlights, be sure to think about your highlight covers. It helps to show that you are a match for their needs – Meet the team – people LOVE getting to know you and your business, it builds the likeability factor Here are some highlight ideas to get you started: – About Me – everyone wants to know the inside scoop, so use this one to explain your why or how you started your business – Work With Me – explain how people can work with you and what you offer – FAQ’s – answer you most frequently asked question – Tips – think any tips that help with your industry – Contact information – to make it extremely clear how to get ahold of you – Portfolio – featuring your best services/products and their benefits – Results/Testimonials – to show social proof – this one, in particular, is very important because people are more likely to buy when they see praise from other like-minded people. Also, take a look at what is on your website homepage – these are the types of highlights a brand wants to focus on. Every website has a navigation menu – think about what is in your navigation menu and re-create them as highlights. You want to showcase everything your customer needs to know about your business in your highlights. I mean, who puts 100 slides in a highlight – I can barely stand watching people with a ton of stories If someone goes to look at your highlight and sees there are a million slides, they will be leaving immediately. But, I would not go crazy – less is more here. However, you can only add 100 stories to each highlight. There is no limit to how many Instagram highlights you can create. This is where highlights come in – basically a catalog of your best stories, and they will stay up as long as you want them to. Some of your Instagram stories are more important than others, so you want to have the option to have them up longer. These are Instagram stories that you “save” to your highlights. Your highlights are located right beneath your profile and look like bubbles. In this video, and in this article I’m going to show you how to use it to make the most impact. It’s directly under the bio and what their eyes land on next. I just took a hard look at mine and realized they were doing nothing for me – so they got a MAJOR refresh.īut this section is the perfect piece of real estate for followers to connect with you. And, one that is sorely neglected is the Instagram Highlights section. If there’s one thing you should do, it’s to make sure that you are making the most of Instagram’s features.
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